It’s no secret sales don’t happen overnight, but now the sales cycle is getting even longer. 87% of B2B buyers need six months to complete a purchase. And the average buyer’s journey, from initial research to deal closure, has risen to 379 days, a 16% increase from 2021. Two key factors are driving this trend: buyers […]

Did you know 80% of successful sales now take at least five follow-up calls? The sales market has always been competitive, but it’s now even more challenging for independent reps to close deals. These days buyers are more discerning than ever, and it’s no surprise that 97% research a company’s website before responding. At the same time, […]